2026-03-25 09:41 UTC
@scarlet maybe they need to rack up write-off-able expenses in the UK or something? Like when studios find it more profitable to shoot and bin entire films rather than release them?
Replies (1)
-
@scarlet@chaos.social 2026-03-25 09:47
@amberage My best guess so far is that it's a brand awareness campaign. Either targeting the Chinese students/their parents or trying to make people in Britain aware of the cars ahead of an eventual European launch. Particularly since Xiaomi (and a lot of Chinese companies tbh) are rapidly expanding into Europe.